This BBQ sauce I haven't tried yet. I've used some dry rub spices by this guy. The awesome thing about it all is the quote "LADIES and GENTLEMEN, I'M a COOK". The guy sounds really BADASS! I can imagine him walking into some restaurant, the room goes quiet, and he stands up and proclaims "I'M A COOK, DANG IT!" I'd buy this guy's BBQ sauce any day of the week.